Trade Publishing

This category contains posts that centre on trade publishing, whether that be acquisitions, news, job movements or general thoughts.

Each week, one student is encouraged to prepare a ‘Newsflash’ to deliver in class; these form a regular feature on Blurbify and can be about anything that has been in the publishing news that week. Many of these go on to inform the student’s thinking and their projects throughout the course.

Young Adult Fiction – Why Do We Feel Ashamed?

Victoria Love writes about why she feels there has been a rise in crossover reading in young adult fiction and the subsequent literary snobbery that surrounds it. I recently read a deep, dark secret posted on the ‘Whisper’ app. The nature of it saddened me, but I immediately felt empathy and kinship toward the poster. I




The Penguin is no longer Random

With the recent unveiling of Penguin Random House’s new wordmark, Victoria Love offers her thoughts on the new design and what this means for the ubiquitous Penguin brand. Throughout my studies, the merger of Penguin and Random House has been one of the headline stories that has kept re-emerging. It was with a heavy heart




Should Someone Remind George R. R. Martin that Winter is Coming?

There is so much hype about ‘Game of Thrones’ at the moment that the whole world is eagerly awaiting the next instalment, Winds of Winter from its author, George R. R. Martin. But how long should a publisher wait for a manuscript? Sean Betts examines the nature of publishing deadlines. It took me a while




The Future of the Paperback – What Can The Trade Learn From Mills & Boon?

It’s hard to know whether you are on your tail or your head when it comes to the future of the paperback market. With an article in The Bookseller today saying ‘Paperbacks must evolve as ‘e’ encroaches’ and Nielsen reporting a dip of 28% in sales since 2008, it feels as though the paperback has




Is Bundling the Future of e-Book Purchasing?

In ‘The Bookseller’ on 7th March 2014, I read an article entitled HarperCollins to refine its ‘e’ bundling offer which I found quite intriguing, especially as a non-fiction e-book—The Railway Man by Eric Lomas—had topped the bestseller list that week. The article explains that Foyles teamed up with HarperCollins to trial an offer of bundling




Should J.K. Rowling Stop Writing?

Lynn Shepherd, a novelist and copywriter has recently written an article for The Huffington Post stating her belief that J.K. Rowling should stop writing adult fiction and instead concentrate her efforts on the Young Adult market where she has been so successful. Who is Lynn Shepherd? Your first question may be, as it was mine,